Many online entrepreneurs struggle with getting enough people to their website (and then when people do come, they disappear without so much as a hello!)
If you have a website ready to collect leads, you need a traffic strategy. The best strategy is spread out among the four main types, but most of us are only utilizing one...the one that's in our comfort zone.
A well-rounded website traffic plan includes strategies in each of four pillars:
Organic Inbound (like SEO and social media)
Organic Outbound (like selling in the DMs)
Paid (like boosted posts and ads)
Borrowed (like collaboration and podcast guesting)
Since I am not an expert in every single type of online traffic, I'm gathering the people who are. Here you can choose courses and resources from experts in the traffic strategy you want to try next.
Organic Inbound
Week One
Monday Class: Learn about effective social media use [homework: use workbook to prepare for implementation]
Wednesday Class: Learn about posting in forums and groups
Friday Class: YouTube channels [optional]
Week Two
Monday Class: Learn about SEO [homework: use workbook to prepare for implementation]
Wednesday Class: Other kinds of breadcrumbs (books, fliers, etc.)
Friday Class: blogging or hosting a podcast [optional]
Partnership
Week One
Monday Class: Borrowing audiences and being a guest speaker/presenter. networking, affiliate, guesting
Wednesday Class: Networking
Friday Class: Asking for referrals [optional]
Week Two
Monday Class: Affiliates
Wednesday Class: Swaps and trades
Friday Class:
Outbound Organic
Week One
week three Organic Inbound: learn, prepare* social media, gentle tempting, CTAs, SEO, forum posts/fb groups
week four: implement, assess
week five Organic Outbound:* messaging principles, how to find prospects
week six:
week seven Paid:* ad budget, ad platform, how to choose and how to assess ROAS
week eight:
Organic Inbound
Social Media
YouTube
SEO
Content Marketing
Email Marketing
Reviews
UGC and Social Proof
Write Articles
Organic Outbound
Cold calling
Selling in the DMS
Unsolicited Proposals
Direct Mail
Paid
Social Media Ads
Google Ads
Boosted Posts
Pinterest Ads
Banner Ads
Forum Ads
Radio & Video Ads
Influencer Marketing
Amazon Ads
Borrowed
Networking
Collaborations
Speaking
Traditional PR
Affiliates
Guest Posting
Giveaways
Newsletter Swaps