Many online entrepreneurs struggle with getting enough people to their website (and then when people do come, they disappear without so much as a hello!)
For too long the business gurus have been telling you that their way of getting traffic to your online business is the only one. The truth is there are dozens of ways to attract more visitors to your website and different ones work better for different people and types of business.
What I discovered in my years of funnel building and online marketing is that just about every form of website traffic fits into one of four categories.
🚀 Organic Inbound – Think SEO and social media magic.
💬 Organic Outbound – Master the art of DM selling and outreach.
💰Paid – Boosted posts and ads that actually convert.
🤝 Borrowed – Leverage partnerships, collaborations, and podcast guest spots.
Instead of copying someone else’s traffic method, build a strategic approach that taps into all four essential traffic pillars. In this book, you'll discover how to craft a powerful, personalized traffic strategy that is tailored to you, your business, and your audience by testing out and combining these four categories of website traffic.
With practical starter mixes tailored for various online businesses, you'll finally have a game plan that fits your goals and strengths.
No matter what business you are in, if you have something to promote online you need to learn all the different ways to get people to it. This book doesn't just dive into one way to bring traffic to your website, it gives you a foundation in all of them and how to know which ones work best for you.
What is website traffic?
What are the four pillars?
What are you driving your traffic to?
Build Your Personalized Strategy
What is evergreen and what is time-sensitive?
Part One: Partnership
Developing Relationships
Borrowing A Whole Audience
--> Affiliate
--> Groups/Forums
--> Newsletter Swaps
--> Speaking
--> Giveaways
--> Review Copies
--> Referrals and Introductions
Part Two: Inbound Organic
Breadcrumbs
--> SEO
--> Social Media
--> Forums
--> Bookmarks/Fliers/Posters
Advanced: Books, Youtube Channel, Your own podcast
Your email list
Part Three: Outbound Organic
--> Cold messaging
--> Cold calls
--> Proposals
--> Pitching
Part Four: Paid
--> Banner ads
--> Facebook ads
--> Amazon ads
--> Google ads
--> Sponsoring/Influencer Marketing
Case Examples
Real Estate
Business Coach
Spa
Artist
Author
Virtual Assistant
Handmade Items
Cleaning Company
About Website Traffic School
Recommended Resources
You'll recieve your copy a week ahead of when it's available to everyone else!
You'll recieve your paperback autographed by the author for the regular paperback price!
You have a business or non-profit to promote online but only know one or two ways to get people to the website
You're a solopreneur who is great at what you do but clueless about getting the word out about your services
You're curious and love to learn new things
You have a degree in marketing
You've run traffic to websites as part of your job
You know how to install and read Google Analytics